Orion Republic of India, a South Korean snack corporate, has roped in actor Palak Tiwari as the emblem ambassador for his or her salty product series, Turtle Chips in Republic of India.
Palak Tiwari onboards as emblem ambassador for Orion Republic of India’s Turtle Chips
“Palak Tiwari, as the face of the brand, takes centre stage in their newest commercial, showcasing the Spicy Devil Flavour of Turtle Chips. Palak’s bold and playful persona effortlessly aligns with the crunch and intense flavour of Turtle Chips, making her the ideal choice to represent the brand,” mentioned a press loose from the corporate.
Within the industrial conceptualised by way of Orion Republic of India Advertising Staff, Palak can also be distinguishable reworking right into a satan upon eating the Highly spiced Satan flavour of Turtle Chips, depicting the impossible to resist and intense style revel in that units this variant aside. As she indulges within the tantalizing crunch of the chips, the playful transformation provides a fascinating vision component to put across the fiery and ambitious nature of the Highly spiced Satan flavour.
Saurabh Saith, CEO, of Orion Republic of India, expressed his pleasure concerning the partnership, announcing, “In recent years, there has been a notable shift in consumer preferences towards differentiated flavours, international tastes, as well as spicy flavours within the snacking category. The younger demographic in India has developed a strong affinity for bolder options, prompting brands across various categories to adapt to this changing taste preference. Within our Turtle Chips lineup, the Spicy Devil variant has successfully introduced the distinctive Korean spicy taste to the Indian chips market, garnering a considerable and dedicated fan base. The same goes true for the Mexican Lime flavour, a very distinct and international flavour. Not to mention the product itself is a propriety of Orion where we give distinct 4 layered corn-based snacking options with a great crunch to the consumers.
As we aim to expand our market presence, very happy to share the appointment of Palak Tiwari as our brand ambassador; it’s a strategic move to enhance awareness, especially among the dynamic Indian youth. Palak’s infectious personality, coupled with her playful wit and charm, perfectly embodies the essence of Turtle Chips and in particular Spicy Devil flavour – offering a spicy twist to the everyday snacking experience. With this collaboration, we are confident in elevating our brand visibility and reaching new heights in engaging with our target audience largely sitting in GenA, GenZ and to some extent Millennials.”
Sharing her enthusiasm for the collaboration, Palak Tiwari remarked, “I’m overjoyed to be related to Orion’s Turtle Chips. Filming the industrial for its common Highly spiced Satan flavour Turtle Chips was once an absolute burst. The power and amusing we had on eager are obviously noticeable within the industrial, successfully conveying the emblem attributes of being happy and unusual.
Additionally Learn: Palak Tiwari in a green pastel saree for Ira Khan & Nupur Shikhare’s reception is wedding fashion done right
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