Global Indian Movie Academy (IIFA) and AquaKraft at the hour of International Earth Time introduced the inauguration of a singular H2O advocacy and influencer program referred to as Be H2O+ve which endeavours to incubate a motion to create Bharat’s villages H2O +ve. This system is encouraged by way of Hon’ble Top Minister Narendra Modi’s visible and inspiration of attaining H2O safety by way of 2047.
IIFA and AquaKraft announce Be H2O+ve program for Earth Time for H2O safety in Bharat’s villages
The Be H2O +ve motion might be a composite of lively advocacy addressing H2O safety, on-ground interventions in consuming H2O, sanitation and H2O recycling, folk participation and governance, guided by way of the Ministry of Jal Shakti and a number of other wisdom companions.
Talking at the hour, Minister of Jal Shakti, Shri Gajendra Singh Shekhawat stated, “Looking ahead the need for water is increasing manifold. While the Jal Shakti Ministry has been doing extensive work that is being recognized as an inspiring effort across the world, it can only succeed when people join hands with government efforts. As our Prime Minister Shri Narendra Modiji has said, Jal Jan Abhiyaan and Jan Bhagidaari are needed simultaneously to achieve India’s Water Vision 2047 thereby ensuring longevity and permanent solutions.”
“The participation of corporate India and civil society only amplify the effort and would give a definite sense of ownership. I take this opportunity to laud the campaign BE WATER+ve jointly launched by IIFA and AquaKraft. The most notable part of this campaign is the on-ground water management interventions proposed with inclusive participation by Corporates and Civil Society that would be amplified by celebrity ambassadors. I invite Corporates to join this campaign and contribute towards making India Water +ve. I congratulate IIFA & AquaKraft for curating such a unique initiative to activate public effort to Be Water +ve and commit to providing them all needed guidance and active support from the Jal Shakti Ministry”, Minister Shekhawatji added.
“Working together, IIFA and AquaKraft will create an informative and exciting campaign that would enlist support from civil society, corporate India and global corporates, while at the same time ensuring that the technologies deployed are world-class, sustainable and easy to implement over long periods accommodating climatic changes in line with the vision of Water SECURITY 2047”, stated Dr Subramanya Kusnur talking in the name of the Be H2O +ve initiative.
IIFA is the most important movie awards birthday party that has been held for 23 years internationally and enjoys a viewership of 800m globally. The cinema birthday party platform has been the most important famous person advocacy platform and has been constantly activating social advocacy campaigns in regards to the state since 2007.
AquaKraft has been at the leading edge of advocating H2O sustainability since its inception in 2010. Over the last decade it has innovated and carried out inexperienced, power environment friendly and H2O +ve applied sciences within the segment of consuming H2O and sanitation around the field and breadth of Bharat.
Additionally Learn: IIFA 2023 to continue with the Green Carpet tradition
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