Reforged Labs Launches AI-Powered Ad Creation Tool for Game Studios
Reforged Labs has to automate video ad creation for mobile games, catering to indie developers and smaller studios. Currently in open beta, the platform uses an AI engine trained on thousands of successful game ads, offering templates and the ability to generate highlights, animations, and localized content in over 30 languages. Developers can upload gameplay footage for tailored ad creation without the need for lengthy briefs or large budgets. “Our solution levels the playing field for resource-strapped studios,” said CEO Robert Huynh, highlighting its potential to simplify the costly and time-consuming creative process.
Sony Delays PS5 30th Anniversary Launch in India
Sony has postponed the Indian release of its PS5 30th Anniversary Limited Edition console and accessories, initially set for November 21. Retailers across Mumbai, Bengaluru, and Delhi report varying launch dates, ranging from November 22 to November 27, with the delay attributed to disruptions from Maharashtra elections, .
Microsoft Launches Beta for Streaming Personal Xbox Game Libraries
Microsoft has from their personal libraries through the xCloud service. Initially announced in 2022, the feature lets users play on TVs, browsers, smartphones, PCs, and tablets across 28 countries where Xbox Cloud Gaming is available. Corporate VP Ashley McKissick said the update addresses player demand for flexibility beyond the Game Pass catalog. The program supports 50 titles at launch, with plans to expand to Xbox consoles and the PC app next year, as Microsoft continues refining its cloud gaming offerings.
Xsolla to Establish APAC Headquarters in Busan
to establish an APAC headquarters in the South Korean city, aiming to position Busan as a global hub for game development and technological innovation. The initiative includes a talent development center to provide mentorship, resources, and funding, while also exploring Web3 advancements to drive economic growth. “This partnership is a testament to Busan’s incredible potential as a center for games and technology,” said Rytis Joseph Jan, Xsolla’s VP of Global Strategic Partnerships. While no timeline has been set, the project underscores Busan’s ambitions in the gaming sector.
