For context outside of the gaming industry, its monthly user base is comparable to Amazon Prime Video’s , represents four-fifths of global subscribers, and nearly matches premium users.
It was the second-most played game on PC by average monthly active users (MAU) in 2023, , and ranked as the fifth most played game on both PlayStation and Xbox consoles. But what truly distinguishes Roblox is its impressive ability to monetize its audience. The platform has over 16.5 million unique monthly payers in 2024—a notable 22% year-over-year increase—demonstrating its appeal beyond free content. The average bookings per monthly unique payer climbed to $19.34 in Q2 2024, further emphasizing its robust revenue generation capabilities. This success stems from Roblox’s unique blend of gaming and user-generated content, offering creators an opportunity to profit while engaging players across a wide demographic spectrum.
