After much anticipation, Prime Hydration and Feastables, products by YouTube stars Logan Paul, KSI, and MrBeast, have officially launched in India, hitting shelves in popular retail chains like Reliance Smart Bazaar, Freshpik, and JioMart.
Feastables, the chocolate brand from Jimmy “MrBeast” Donaldson, is priced at ₹499 ($5.90) for 60 grams and ₹349 ($4.13) for 35 grams, entering a market where competitors like Cadbury Dairy Milk Silk sell for ₹70 ($0.83) per 60 grams. Meanwhile, Prime, the hydration drink co-created by Logan Paul and JJ “KSI” Olatunji, is priced at ₹399 ($4.72) for 500ML, aiming to rival drinks like Gatorade, which retails at ₹50 ($0.59) for the same volume.
To promote the launch, the YouTubers appeared at , drawing a massive crowd. Clips of their arrival circulated widely on social media, showing excited fans and Bollywood’s . The group’s adventure also included a ride in a Mumbai auto rickshaw, captured Logan Paul in the driver’s seat, with MrBeast and KSI joining as passengers.
The launch comes on the heels of a recent controversy involving the YouTubers’ latest product, Lunchly, a pricier, healthier take on the popular Lunchables snack packs in the West. Created as a joint venture, Lunchly sparked concern after . Pansino’s video, which went viral, showed moldy cheese in a Lunchly set purchased just a day prior. “This is not safe, especially for kids,” she said, pointing out that young consumers might not recognize mold. , Lunchly’s .
