Esports World Cup 2024 Secures Major Sponsorships
The Esports World Cup 2024, set in Riyadh, Saudi Arabia, has secured significant sponsorships from TikTok, Pepsi, HONOR, and Unilever’s CLEAR MEN Shampoo and AXE Body Spray. TikTok will introduce a dedicated EWC Hub, offering exclusive content and interactive features. Pepsi will enhance the fan experience with activations like the Rockstar Bar. HONOR’s 200 Pro smartphone will support competitions in mobile games, and Unilever aims to connect with Saudi Arabia’s gaming community.
e.l.f. Cosmetics Introduces Real-World Commerce to Roblox
e.l.f. Cosmetics is taking innovation a step further by , with Walmart powering the transactions. Starting today, users can visit the e.l.f. UP! virtual kiosk in Roblox to purchase select products, each accompanied by a “virtual twin” digital good. Kory Marchisotto, e.l.f. Beauty’s chief marketing officer, noted that “e.l.f. UP! has surpassed all expectations, especially among Gen Z.” Launched in November 2023 with eGen and Supersocial, the experience has attracted over 12 million visits. This move marks the first real-world commerce integration by a beauty brand on Roblox, expanding Roblox’s ecommerce capabilities.
Ubisoft CEO Envisions Esports Future for XDefiant
Ubisoft CEO Yves Guillemot , envisioning it as a serious esport. “Outside of continual updates and optimized gameplay, I’d love to see it as a serious esport,” Guillemot said. He emphasized the importance of the development team’s engagement with players, stating, “We’ve got a fantastic team who are listening to our players and communicating with them, which is crucial.” Guillemot acknowledged the strong start but noted, “There’s still a long way to go, and I’m excited for us to step up to the challenge.”
YouTube Demonetizes Dr. Disrespect Amid Allegations
Guy “DrDisrespect” Beahm faces further fallout as YouTube suspends monetization on his 4.7 million-subscriber channel, citing violations of their Creator Responsibility policy, and removes him from the YouTube Partner Program amid serious allegations. The allegations, reported by a former Twitch trust and safety team member, claim Beahm was banned for sending inappropriate messages to a minor, which he denies. Following his permanent Twitch ban in 2020 and a legal settlement in 2022, Beahm has seen multiple partners withdraw support. Recently, game developer Midnight Society and peripherals firm Turtle Beach also ended their partnerships with him.
