It has come to light that Auron Mein Kahan Dum Tha won’t be released on July 5 as planned. The Ajay Devgn-Tabu starrer has been pushed forward possibly due to the super success of Kalki 2898 AD.
BREAKING: Ajay Devgn-Tabu starrer Auron Mein Kahan Dum Tha postponed; expected to release in second half of July
A source told Bollywood Hungama, “Kalki 2898 AD had a strong weekend and is holding very well on the weekdays as well. Hence, it is also expected to perform well in the second weekend. If Auron Mein Kahan Dum Tha releases this Friday, it’ll lead to screen-sharing issues and both films will be affected. And the exhibitors, too, would have suffered. Hence, in the larger interest of the trade, Auron Mein Kahan Dum Tha has been postponed”
When asked when the mature love story will be released in cinemas, the source replied, “The makers will take a call soon. It’ll mostly come in the second week of July. It is said that the makers are also eyeing August 2.”
This means that Kill will be the sole Hindi release of the week. It is backed by Dharma Productions and Sikhya Entertainment and has fetched great reviews during its festival run. As for Hollywood, Despicable Me 4 will try its luck in cinemas.
An exhibitor said, “It’s good that Auron Mein Kahan Dum Tha gets pushed. This Friday, it would not have done as per its potential as Kalki 2898 AD is unstoppable.”
Another theatre owner, however, rued, “We were all requesting the industry to release films in April and May. Our pleas fell on deaf ears. And now there are multiple releases every week. We hope the industry realizes the importance of spacing out releases, so that such a situation can be averted.”
Auron Mein Kahan Dum Tha stars Ajay Devgn, Tabu, Jimmy Shergill, Saiee Manjrekar and Shantanu Maheshwari. It is written and directed by Neeraj Pandey and its music is by Oscar-winning music composer M M Kreem.
More Pages: Auron Mein Kahan Dum Tha Box Office Collection
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