Roblox, the kid-focused gaming platform, is pivoting its strategic focus towards the rapidly expanding Indian market. In the first quarter, Roblox reported a remarkable 58% year-on-year growth in daily active users (DAUs) in India, outpacing other key markets like Japan, which saw a 50% growth. Overall, the platform achieved over 77 million DAUs globally, marking a 17% increase from the previous year.
This confirms recent industry trends indicating that games building catalogs of tools for user-generated content are rapidly gaining momentum. Titles like Super Dungeon Maker for the Nintendo Switch, the browser-based dot big bang, and and Fortnite’s creator mode are catching the eyes of young gamers who want to build their own adventures without dealing with complicated game engines like Unity or Unreal Engine. Yet, amid the competition for this lucrative market, Roblox stands out as the dominant force.
