ITC’s Sunfeast Cloudy Fiction is delighted to announce the start of an exhilarating travel with the ‘King of Fantasy’ – Shah Rukh Khan- because the unused face of the emblem. Sunfeast Cloudy Fiction introduces its renewed emblem proposition, ‘Sunfeast Dark Fantasy – Har Dil Ki Fantasy’ aiming to determine a profound reference to its shoppers. This leading edge thought springs from the common craving for a marginally of untruth in our on a regular basis lives.
Shah Rukh Khan turns into emblem ambassador for Cloudy Fiction
With this unused point of view, the emblem seeks to resonate throughout numerous shopper departments, encouraging non-public flights of untruth anytime, any place. Shah Rukh Khan who’s beloved by means of everybody actually represents the untruth of his innumerable lovers the world over. This synergy between the 2 makes it a fantastical mixture.
This collaboration units a unused benchmark for the emblem because the ‘King of Bollywood’ joins forces with the ‘King of Biscuits’. Sunfeast Cloudy Fiction embarks at the travel of ‘Har Dil ki Fantasy’, and invitations shoppers to partake in an strange journey guided by means of Shah Rukh Khan’s allure and delectable indulgence of its biscuits. This bankruptcy no longer most effective redefines the emblem but in addition elevates the idea that of untruth in hearts of people national.
Mr. Ali Harris Shere, Eminent Working Officer, Biscuits & Desserts Pile, ITC Meals Category, shared his ideas at the thrilling partnership with Shah Rukh Khan: “We are supremely excited to have the King of Bollywood, Shah Rukh Khan, as the face of Sunfeast Dark Fantasy. He is an iconic figure. His charm, sophistication, and larger-than-life persona make him the ideal choice to represent the brand. With this association, we are confident of elevating the brand’s presence and further reinforcing its connection with consumers. Together, we aim to take people on an extraordinary journey that celebrates their fantasies, making it a memorable experience.”
Shah Rukh Khan, whose motion pictures have introduced pleasure to hundreds of thousands of hearts, expressed his perspectives on becoming a member of fingers with Sunfeast Cloudy Fiction: “I am delighted to associate with Sunfeast Dark Fantasy, a brand that is truly loved by all of us. The brand’s new proposition of ‘Har Dil Ki Fantasy’ deeply resonates with me, as it encourages everyone to imagine, fantasize and live the extraordinary; an idea which I truly believe in. I am happy to be a part of this exciting and unique journey of fulfilling fantasies”.
Mr. Romi Nair, National Creative Director, FCB Ulka expressed his joy at the exciting collaboration between Shah Rukh Khan and Sunfeast Dark Fantasy: “We know that everyone fantasizes and “Har Dil ki Fantasy” is born out of that insight. This campaign encourages everyone to take “flights of fantasy” and come back alive. And to bring this idea to life, who is better than Shah Rukh Khan who is the Fantasy of India? The campaign brings Shah Rukh Khan in an avatar that we all love him for. He will charm India with this campaign.”
The TVC, conceptualised by FCB Ulka, begins at a salon’s waiting area where a lady eagerly awaits her turn. To kill time, she enjoys a Choco Fills cookie, which instantly transports her to a fantasy, Bollywood star Shah Rukh Khan magically appears and indulges her, styling her hair, applying makeup and tending her nails. She comes back with a smile, realising it was all in her fantasy and shares a cookie with a puzzled girl nearby. Shah Rukh Khan’s voiceover highlights the delightful experience, “Crunchy cookie mein molten choco”. The commercial concludes with Shah Rukh Khan exclaiming, “Har Dil Ki Fiction” as a pack of cookies is showcased.
The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels, forming an integral part of the comprehensive pan-India media plan. Further, with the advent of this association and the brand’s new proposition, Sunfeast Dark Fantasy is all set to carve an everlasting place in the hearts of its customers by offering them an unmatched experience that blends fantasy with reality.
Amidst an air of curiosity, the brand unveiled an enticing teaser starring Shah Rukh Khan, presented in Hindi, Tamil and various other languages across social media platforms through influential figures. This strategic move swiftly captured the public’s attention, sparking widespread discussion. The teasers collectively garnered impressive traction across diverse social media channels, further amplified as fans enthusiastically shared the content across various platforms.
Also Read: Shah Rukh Khan to reunite with Salman Khan on the sets of Bigg Boss OTT Season 2 Finale
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