Superstar Rajinikanth of South India has warned against copyright infringement and threatened legal action against anyone using his name, likeness, or voice for commercial benefit without his permission. The actor’s attorney, S. Elambharathi, published a notice informing the public that anyone who violates the actor’s personality, including his voice, picture, name, or other distinctive behaviour, will face civil and criminal penalties.
According to the notice published on Saturday, only the performer has discretion over how his personality, name, voice, appearance, etc. are used for commercial purposes. Additionally, the notice claimed that a number of platforms, mediums, and product manufacturers were misusing his name, image, voice, caricature, artistic image, and AI-generated images to confuse the public and persuade them to purchase particular goods or to access the medium through which the actor’s manners were misappropriated.
It said as follows: “Millions and millions of his followers throughout the world refer to him as a “Superstar” due to his charm and character as an actor and a person. His fan base’s size alone and the respect he enjoys inside the film business are unrivalled and undeniable. Any harm to his personal or professional reputation would be a big loss for our client.”
Recall that Rajinikanth is now filming the high-profile film “Jailor,” in which Malayalam actor Mohanlal is appearing in a cameo.
